From identification to interaction.
snoop it! creates the technical connection between the physical product and the digital world.
2D code, GS1 Digital Link, resolver and product recognition open up different routes to information, services, experiences and measurable consumer interactions. There is not just one way in, but several: via the 2D code on the packaging, via product recognition without any additional code, or via an SDK in your own brand app.
What all routes have in common: the digital experience behind the access remains controllable and can be adapted at any time – even long after the packaging has been produced.
2D code
The 2D code is coming. Make more of it.
With GS1 Sunrise 2027, product labelling is changing. For brands, this creates the opportunity to use a code that will soon be relevant as a digital consumer touchpoint at the same time. With snoop it!, identification becomes information, information becomes experience, experience becomes interaction and interaction becomes insight.
The code on the packaging remains relevant at the checkout – but at the same time it gives consumers direct digital access to the product. With their own smartphone, they reach product information, services and experiences.
What lies behind it is controlled by the resolver: product information today, a service, a campaign or an experience tomorrow. And all without having to reprint packaging that has already been produced.
AI-generated
GS1 Digital Link & Resolver
One code. Many possibilities.
Secure your GS1 Digital Link with us today – and keep all options open for tomorrow with our resolver. The resolver turns the code on the packaging into a flexibly controllable digital gateway to the product. Depending on product, market, language or use case, different content and services can be delivered and developed further at any time – even long after your packaging has been produced.
Product information today. A campaign, a service or a new experience tomorrow.
GS1 Solution Partner
Secure your code now.
Use every option later.
Are you planning new packaging or switching to the 2D code? We are a GS1 Solution Partner. Through us, you can generate your GS1 Digital Link today and link it to the snoopstar Resolver – even if the digital experience behind it will only be created later.
How it works:
Generate – create your GS1 Digital Link
The new digital product gateway is set up together with us as a GS1 Solution Partner and can already be printed on your packaging as a 2D code.
Resolve – connect with the snoopstar Resolver
The snoopstar Resolver makes the access flexible: what happens behind the code can be controlled and developed further later.
Expand – extend with snoop it!
When you are ready, the existing access can be extended with content, services, consumer interaction or an augmented reality experience with snoop it!.
The code is already on the product. The experience can come later.
The packaging does not need to be reprinted. The existing digital access remains – the possibilities behind it can grow.
Digital Product Passport
Regulatory ready. Consumer relevant.
Meet the obligation. Seize the opportunity.
New regulatory requirements are changing what information is provided around products and packaging, and how sustainability claims are communicated. The Digital Product Passport (DPP), the EU Packaging and Packaging Waste Regulation (PPWR) and the EU directive Empowering Consumers for the Green Transition (EmpCo) raise the requirements for transparency, product information and verifiable communication.
With snoop it!, brands can use the digital access to the product to provide relevant information – and make more of it at the same time. From obligation to opportunity!
DPP – Digital Product Passport
Make product information digitally accessible in a structured way.
PPWR – Packaging and Packaging Waste Regulation
Support new requirements around packaging, labelling, recycling and the circular economy digitally.
EmpCo – Empowering Consumers for the Green Transition
Back up sustainability claims transparently and verifiably with further information and evidence.
Product Touchpoint
One access. More value.
Digital access does not have to stop at regulatory information. Depending on the use case, the same product touchpoint can also provide services, content and experiences.
Product recognition
The product itself becomes the digital trigger.
Alongside the 2D code, snoop it! offers another way into the digital world: product recognition. The physical product or print medium is recognised and connected directly with the right digital experience. No additional code required. The product itself creates the access.
AI-generatedApp & SDK
Your app. Our technology.
The snoop it! technology can be integrated into existing brand and customer apps via an SDK. This keeps the product experience and the consumer relationship within the brand's own digital ecosystem.
AI-generated