Web
Scan it.
QR and 2D code
What do you want to achieve with your product?
Reach consumers & reduce costsConsumer
Marketing & Brand Experience
Use your product as your own media channel – with relevant experiences right at the moment of use.
Explore Marketing & Brand ExperienceUnderstand & learn from consumersConsumer
Insights
Understand how consumers interact with your product and content – for better brand decisions.
Explore Consumer InsightsTake packaging digitalPackaging & Product Development
The 2D code is coming. Use it as a new digital gateway to product and consumer – not just as an obligation.
Explore Connected PackagingConnect product data intelligentlySupply Chain & Product Data
Connect product identification, product data and digital applications through one intelligent access point.
Explore Product DataYour product is already in their hands.
Brands invest in reach and paid media every day – in advertising space they do not own, whose reach depends directly on the current budget. Yet they have long owned one of their most valuable touchpoints: their own product. It is seen, bought, taken home, used. It sits on the shelf, in the shopping trolley, in the kitchen, in the bathroom – often for weeks, sometimes every day.
snoop it! extends this contact into the digital world. The moment at the product becomes a gateway: to information, to services, to experiences that are there exactly when the product is in someone's hand. From Paid Media to Owned Media.
Packaging becomes Connected Packaging. Products become your own media channels. And interactions become Consumer Insights – knowledge about what really interests consumers at the product.
Connect the physical customer journey.
One touchpoint. Many possibilities. The customer journey does not only happen online. At the point of sale, valuable physical touchpoints between brand and consumer already exist – on displays, wobblers, posters, pavement signs, leaflets and other print media.
With snoop it!, physical touchpoints become digital experiences: attention is created at the POS, information and services become directly accessible on the packaging, the experience continues at the product – and every interaction produces valuable insights.
This is how individual physical touchpoints can become a connected digital customer journey – from the first brand impulse to the use of the product.
See what your product can become.
A product becomes a digital experience. A Connected Product can do far more than provide information: it can advise, inspire, entertain and activate – while creating a direct dialogue between brand and consumer.
From product information and tutorials to videos and gamification to immersive augmented reality experiences, the product becomes a digital experience.
Own the
insights.
What can your product tell you about your consumers? Which products are activated? Which content is of interest? Which needs become visible? Which experiences create engagement?
snoop it! makes consumer interactions measurable, creating an additional source of consumer understanding. Real interactions generate valuable insights for content, communication, packaging and brand and product development.
Activation
Product was snooped
Experience
AR experience is loading
Product info, video and 3D content are delivered
Interaction
Content is opened and used
Insight
Usage turns into Consumer Insights
Which products are activated?
Activations
Which content is of interest?
Content Performance
Which needs become visible?
What consumers use at the product
Which experiences create engagement?
Engagement
Snoops125K+42 %
Unique User89K+36 %
Ø Dwell time4.8 min+52 %
Top content
Recipes38 %
Product info24 %
Sustainability18 %
Prize draw12 %
Brand world8 %
Regions
The 2D code is coming. Make more of it.
With GS1 Sunrise 2027, packaging is changing. The classic barcode is turning into a new digital gateway to the product. With snoop it!, this gateway becomes more than product identification: it can become an owned media channel, enable relevant experiences and make consumer interaction measurable.
From first scan to connected product.
We have been connecting physical touchpoints with digital worlds since 2018.
The story of snoopstar GmbH began in 2018 with a simple idea: make print come alive digitally. snoop it! first recognised brochures, leaflets and point-of-sale materials via the app and extended them with digital content and augmented reality experiences. Then access changed. The QR code became a matter of course. The 2D code is becoming the new standard. And the product itself is moving more and more into the spotlight. Print became Connected Packaging.
Today, snoop it! connects products and packaging with information, services and experiences via 2D code, product recognition and digital technologies. But the decisive step goes further: The product becomes Owned Media. Interaction becomes Consumer Insights. This is how physical product contact evolves from a communication tool into an interactive and measurable brand touchpoint.
AI-generatedOne product. Different ways in.
From physical product to Connected Product: snoop it! creates different ways into the digital world. The 2D code makes digital access visible. With GS1 Sunrise 2027, it becomes relevant for more and more packaging. The digital experience behind it can be updated at any time – even long after the packaging has been produced.
Product recognition works without any additional code: the product itself is recognised and connected directly with the right experience. And where a brand app already exists, the technology can be integrated via SDK. This keeps the product experience and the customer relationship within the brand's own digital ecosystem.
Three ways, one result: product contact becomes a digital brand touchpoint.
App
Snoop it.
Product recognition
SDK
Integrate it.
Integration into existing brand apps
Award-winning experiences and partnerships.
Ideas that inspire more than consumers.
Our digital product experiences combine technology, creativity and real added value – and have already won several awards for it.
Gold
Special Mention
Winner / Gold
Your product is already in their hands.
Make more of it.
Turn your product into a Connected Product – and an existing contact into your own interactive and measurable brand touchpoint.
Get in touch.
snoop it! is best experienced through real experiences and concrete cases.
contact@snoopstar.com
Phone
+49 211 74849-120
Address
snoopstar GmbH
In der Steele 11
40599 Düsseldorf