More than sales figures.
You know what sells. But do you also know what interests consumers when they actually hold your product in their hands? Sales figures tell you what was bought. They do not tell you what happens at the product itself. With snoop it!, physical product contact becomes measurable. Every activation, every use, every interaction with the content is a data point. And where data points are not enough, you can ask directly – with integrated surveys at the product touchpoint, exactly when consumers are engaging with the product. This creates an additional source of consumer understanding alongside sales, classic market research and media analytics.
Product touchpoint
Real behaviour at the product touchpoint.
Usage alone already delivers insights. Which products are snooped often, which hardly at all? Which buttons are clicked, which are not? Which videos are watched, which are skipped? This shows which products, content and topics really interest consumers – without anyone having to answer a question.
And you can go one step further: ask your consumers directly. Integrated surveys make it possible to gather feedback, opinions and preferences in a targeted way right at the product touchpoint – exactly when consumers are engaging with the product.
This way, measured interactions and active surveys can be combined and used for market research, consumer understanding and brand development.
AI-generatedAnalytics
From analytics to action.
Measure – What is happening?
Measure activations, usage, content performance and interactions. And ask in a targeted way: use integrated surveys to capture additional feedback, opinions and preferences directly at the product.
Understand – Why is it happening?
Recognise patterns and understand which content, topics and experiences are relevant. Combine quantitative interaction data with direct answers from surveys to reveal additional connections and consumer needs.
Learn – What do we learn from it?
Identify consumer needs, interests and potential and derive hypotheses. Use surveys specifically for market research questions – for example on product perception, usage, needs, preferences, packaging, communication or new product ideas.
Act – What do we do with it?
Use insights for product, packaging, content, communication and brand development.
Consumer Research
Watch. Ask. Understand.
Don't just observe. Ask, too. What consumers do provides valuable signals. What they think, we can ask them directly. With snoop it!, short surveys and targeted questions can be integrated directly into the digital product experience.
This way, the product itself becomes a gateway for consumer research: test products. Gather feedback. Understand needs. Check hypotheses. Possible questions:
- How is the product perceived?
- How and when is it used?
- Which benefits are relevant?
- Which variant is preferred?
- How is the packaging rated?
- Which new products or services are of interest?
Understanding.
AI-generatedProcess
Measure
What do consumers do?
Ask
What do they think and need?
Understand
Which patterns and connections do we see?
Learn
Which consumer insights can we derive from this?
Act
What does this mean for product, packaging, content, communication and brand development?
Don't just measure what consumers do. Understand what moves them – and what that means for your brand. Measured interactions show what happens at the product. Direct questions add what consumers think and need. From this, patterns become visible, patterns become insights – and insights become decisions for product, packaging, content and communication.