From product to touchpoint.
Discover how brands use snoop it! to turn physical products into relevant digital touchpoints.
Every product is already where brands want to be: in the consumer's hand. What was missing was the way from there into the digital world. snoop it! creates that way – via the 2D code on the packaging, via product recognition without any additional code, or via an existing brand app.
This is how identification becomes information, information becomes experience, experience becomes interaction and interaction becomes insight. The touchpoint is created at the product itself and thus becomes Owned Media. And because every contact is measurable, the result is not only a digital experience but also valuable knowledge about consumers.
The cases on this page show exactly these possibilities: inform, inspire, experience, activate, learn and explain. They all follow the same logic: What did the brand want to achieve? How was the product touchpoint used for it? What does the consumer experience? And what value did the brand gain from it?
Possibilities
AI-generatedInform.
Give consumers relevant information, advice and services exactly when your product is in front of them.
Inspire.
Extend your brand experience beyond the packaging – straight into the digital world.
Experience.
Create digital and immersive experiences – from video and interactive content to augmented reality and 3D.
Activate.
Turn attention into interaction – with promotions, gamification, surveys, market research, loyalty and commerce.
Learn.
Understand which content, topics and experiences really interest your consumers.
Explain.
Show how your product works – with tutorials, instructions, videos and storytelling.
Case logic
AI-generatedChallenge
What did the brand want to achieve?
Idea
How was the product touchpoint used for it?
Experience
What does the consumer experience?
Impact
What did the brand gain from it?





