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Cases

Real products.
Real experiences.
Real value.

Woman in a drugstore scans a hair colour pack with her smartphoneAI-generated

From product to touchpoint.

Discover how brands use snoop it! to turn physical products into relevant digital touchpoints.

Every product is already where brands want to be: in the consumer's hand. What was missing was the way from there into the digital world. snoop it! creates that way – via the 2D code on the packaging, via product recognition without any additional code, or via an existing brand app.

This is how identification becomes information, information becomes experience, experience becomes interaction and interaction becomes insight. The touchpoint is created at the product itself and thus becomes Owned Media. And because every contact is measurable, the result is not only a digital experience but also valuable knowledge about consumers.

The cases on this page show exactly these possibilities: inform, inspire, experience, activate, learn and explain. They all follow the same logic: What did the brand want to achieve? How was the product touchpoint used for it? What does the consumer experience? And what value did the brand gain from it?

Possibilities

Hand takes a cereal pack with a 2D code from the supermarket shelfAI-generated

Inform.

Give consumers relevant information, advice and services exactly when your product is in front of them.

Inspire.

Extend your brand experience beyond the packaging – straight into the digital world.

Experience.

Create digital and immersive experiences – from video and interactive content to augmented reality and 3D.

Activate.

Turn attention into interaction – with promotions, gamification, surveys, market research, loyalty and commerce.

Learn.

Understand which content, topics and experiences really interest your consumers.

Explain.

Show how your product works – with tutorials, instructions, videos and storytelling.

Case logic

Man at home scans a wine label with his smartphoneAI-generated

Challenge

What did the brand want to achieve?

Idea

How was the product touchpoint used for it?

Experience

What does the consumer experience?

Impact

What did the brand gain from it?

Cases

PROFITEC Matt Plus: a hand holds a smartphone in front of the paint bucket. A video plays on the display, below it the menu items Discover colours, Sustainability and Order paint.AI-generated

Meffert

Digital experience right on the paint bucket.

MONIN POS display in a shop: a customer stands in front of the display stand with the syrup bottles and scans the 2D code on the topper with her smartphone. The sign reads "Vielfalt zum Mixen – kreiere deinen eigenen Lieblingsdrink" (Variety for mixing – create your own favourite drink).AI-generated

Monin

AR experience on the topper of a POS display.

Museum Kunstpalast: a hand holds a smartphone up in an exhibition room. On the display, the shapes and colour fields of a painting rearrange themselves, individual elements extend beyond the edge of the display into the room. A colourful abstract painting hangs on the wall to the right.AI-generated

Museum Kunstpalast

snoop it! via SDK in the Kunstpalast app.

Open ALDI SÜD leaflet on a wooden table in a living room, a hand holds a smartphone above it, recipe photos jump out of the page on the displayAI-generated

ALDI SÜD

Recipes from the cooking week, straight from the leaflet.

Get in touch
snoop it!
snoop it!

Address:

snoopstar GmbH
In der Steele 11
40599 Düsseldorf

Contact:

+49 211 74849-120
contact@snoopstar.com
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