Monin

ChallengeWhat did the client want to achieve?

At the shelf, the purchase decision is made in seconds. A POS display presents the syrup bottles and one recipe suggestion – there is little room left for additional inspiration. Monin therefore wanted to show right at the display stand how versatile the syrups are – and inspire customers with further recipe ideas on the spot.

IdeaHow was the product touchpoint used for it?

The topper becomes more than a product message: with the call to action "Code scannen & in unsere Rezeptwelt eintauchen!" (Scan the code & dive into our recipe world!) Monin invites shoppers to explore right at the POS. Via the snoopcode and recognition of the topper, the experience starts immediately at the point of sale – without switching media and exactly where the purchase decision is made.

ExperienceWhat do users experience?

After the scan, the topper comes to life: videos provide first inspiration around mixing and then lead straight into the digital recipe world. Under the motto "Kreiere deinen Lieblingsdrink ganz einfach zu Hause!" (Create your favourite drink easily at home!) consumers discover a varied range of recipe ideas – including Orange Spritz, Rhubarb Lemonade and Passion Fruit. As added value, a recipe booklet is available to download for free – inspiration that lasts beyond the shopping trip.

ImpactWhat did the client gain from it?

Monin extends the POS display into a digital recipe world and turns a limited advertising medium into an interactive product touchpoint. The result: more inspiration right at the shelf, additional content for use at home and a measurable contact with the brand – from the first scan to the recipe world.

Fact sheetThe case at a glance