ALDI SÜD

ChallengeWhat did the client want to achieve?

In the leaflet, the entire cooking week fits on one page: five dishes, one shop. But the printed format has no room for preparation steps, recipe videos or a shopping list. ALDI SÜD therefore wanted to bring the recipes to life straight from the leaflet – right where the cooking week is discovered.

IdeaHow was the product touchpoint used for it?

With "Alle Rezepte entdecken!" (Discover all recipes!) the page invites readers to explore further. A snoopcode opens the experience, and automatic recognition of the leaflet page leads straight to the matching digital content. An additional note points to the extended experience in the ALDI SÜD app. A printed page thus becomes a seamless transition from leafing through to cooking digitally.

ExperienceWhat do users experience?

When the page is recognised, the dishes shown lift visually off the leaflet and lead into the digital cooking world. There, the complete cooking week awaits under the motto "Lecker durch die Woche. 1 x einkaufen, 5 x kochen, 4 Portionen." (Tasty through the week. Shop once, cook five times, four servings.) – from the vegan midnight soup on Monday to the baked eggs on Friday. On top come recipe videos, a shopping list for the whole week to download and a direct route to the current cooking week.

ImpactWhat did the client gain from it?

ALDI SÜD extends the leaflet with exactly the content that print has no room for: inspiration, preparation and shopping list – straight from the printed recipe page. A classic print touchpoint becomes an interactive cooking experience – and every interaction is measurable.

Fact sheetThe case at a glance