Meffert AG

ChallengeWhat did the client want to achieve?

A paint bucket carries the product name, properties, seals and mandatory information – the label has no room for more. There is no space left for further information and services: technical data sheet (TDS), sustainability data, reordering and the return of empty containers. On top of that comes the Digital Product Passport (DPP), which will be required by law in future. Meffert wanted to make all of this accessible directly at the product and turn the obligation into an opportunity.

IdeaHow was the product touchpoint used for it?

The bucket itself becomes the gateway. A GS1 Digital Link code on the label opens the browser-based AR experience – no app required. snoop it! then recognises the front of the bucket via the camera. All information and services sit digitally at the product and can be updated at any time: the code stays the same, the content changes, and the label never has to be reprinted.

ExperienceWhat do users experience?

A savannah scene grows out of the bucket's zebra design on the display. In it, users open the product page for P144 Matt Plus, watch videos, reorder supplies, book the collection of empty containers, read the Digital Product Passport and download the technical data sheet and the sustainability data sheet.

ImpactWhat did the client gain from it?

In the pilot, Meffert has built its own digital channel right at the product: product information, service, sustainability and Digital Product Passport in one place. The legally required touchpoint thus becomes a brand experience. Every interaction can be measured, and with around 2.5 million containers sold in 2024, every container has the potential to be a point of contact.

Fact sheetThe case at a glance